Digital Growth
B2B Lead Generation
We study your market, find your next clients and fill your calendar with qualified meetings.
Digital GrowthNew
B2B Market Research & ICP
Know exactly who to target, and why, before you invest in prospecting.
The problem
What this solves
Many companies prospect “everyone”: the message is too general, reply rates are low and sales teams waste time on contacts who will never buy. Without research first, there is no way to know which segment is the most profitable, or which message will resonate with it.
Outcomes
What changes for your business
The market segments worth targeting, ranked by potential
A clear ideal customer profile shared by marketing and sales
A verified list of companies and decision-makers to contact
Message angles and realistic targets for your campaigns
Capabilities
What’s included
Market analysis
- Market sizing and segmentation
- Competitor and offer analysis
- Analysis of your best customers
Ideal customer profile
- Firmographic criteria (industry, size, region)
- Decision-makers and influencing roles
- Buying signals to watch
Action plan
- Verified target-account list
- Message angles per segment
- Channel plan and targets
Deliverables
What you receive
- Market study report
- Ideal customer profile (ICP) and buyer roles
- Verified list of target companies and contacts
- Message and channel recommendations
- Results presentation (1 hour)
Technologies we commonly use
- LinkedIn Sales Navigator
- HubSpot
- Pipedrive
- Google Sheets
You own everything we build: code, accounts, data and documentation.
Process
How we work
Kick-off
Interview about your offer, current customers, markets and sales goals.
Research
Analysis of the market, competitors and data on your best customers.
Targeting
Ideal customer profile, decision-makers and buying signals defined, then the target list built.
Presentation
Report, priorities and recommended campaign targets presented.
Ideal for
Who this is for
- Companies starting B2B prospecting and wanting to get it right
- Companies entering a new market or country
- Sales teams whose current campaigns get few replies
FAQ
Frequently asked questions
What is an ideal customer profile (ICP)?
It is a precise description of the companies that get the most value from your offer: industry, size, region, situation, and the people who make the buying decision. It is the basis for all the targeting in your campaigns.
How long does the study take?
Usually two weeks from the kick-off interview. You receive a written report and a presentation of the results.
Can I use the study without running campaigns with you?
Yes. The report and the target list are yours. You can use them with your own sales team, or ask us to run the campaigns afterwards.
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8 steps
Get more customers
Build a measurable acquisition system, from strategy to conversion.
Have a project in mind?
Tell us where you are and where you want to go. We’ll reply with a clear next step — no obligation.